At the Mobile World Congress in Barcelona Dipanshu Sharma, CEO and founder of location-based mobile advertising network xAd answered to the questions of GPS Business News.
Created a bit more than five years ago xAd is now a little over 200 people in 7 countries, profitable for the last two years and doubling its revenue (undisclosed) every year. The company currently access an inventory of 30 Billion impressions and 300 million unique users every month.
Dipanshu Sharma sees a lot of opportunities in hyper local marketing, much more than in mobile advertising where the business is in the hands of big publishers such as Facebook, Twitter and Google.
Watch the whole interview below: