Yext, the location management platform for businesses has announced Xone, a mobile engagement product that leverages Bluetooth beacons.
"A brand’s physical locations should be where they have the greatest home field advantage," stated Yext CEO Howard Lerman.
"And yet, in our mobile age, we see stores struggle to engage in-store consumers who don’t have their apps installed. Xone combines two powerful technologies–BluetoothÂ® beacons and our award-winning Location Management Platform–with our growing Xone App Network to create real-time, mobile moments through which businesses can serve their customers better."
Xone’s core feature, Xone Tips, enables businesses to serve mobile content screens to customers who are within range of an in-store Xone Beacon. Xone Tips are fully customizable and can be used by retailers, restaurants, hotels, financial institutions, and other brands with physical locations to provide useful content to customers including WiFi codes, new product information, sales promotions, and incentives to download a brand app or join a brand’s social media audiences.