Microsoft yesterday announced Windows Phone 8 the latest generation of its mobile phone operating system. As expected Microsoft has opted to use Nokia’s mapping platform over Bing, finally giving Windows Phone users turn-by-turn GPS navigation and support for offline maps as part of the platform.
This creates more appeal for Windows Phone devices in general but less for Nokia products specifically.
After the recent similar announcement from Apple, it appears that most major smartphone operating systems: Android, iOS and Windows Phone (with the notable exception of Blackberry), will be shipping with free, integrated turn-by-turn GPS navigation software.
More than ever the window of opportunity for independent navigation software vendors is to offer premium services and local content to differentiate their products from the one-fit-all approach, standard features of these free packages.