U.S. Location-Based Ad Spend to Grow to $11.3B in 2016

In its newly released U.S. Local Advertising Forecast 2016, market research firm BIA/Kelsey projects that location-targeted mobile ad spending will grow from $8.4 billion in 2015 to $11.3 billion in 2016.

Overall Kelsey projects total local advertising revenues in the U.S. to reach $146.6 billion in 2016, up from $141.3 billion this year.

Location-aware ads therefore represents 5.9% of the total market in 2015 expected to grow to 7.7% in 2016, a growing trend and plenty of opportunities.

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