TI announced new GPS chip, cost under $5

Texas Instruments announced at CTIA Wireless a new single-chip device expected to drive GPS applications into mainstream mobile phones.

Texas Instruments is one of the important players on the GPS chipset market. According to Yoram Solomon, Senior Director, Wireless Terminals Business Unit: “TI has shipped about 30 million GPS chipsets so far; we rank at the third place on the market today. Our specificity is that we focus on the handset market, our GPS chipsets are made to be used in mobile phonesâ€?.

TI is particularly shy about the name of its clients in this area, but the Windows Smartphone P3300 from HTC, integrating the NaviLink GPS chip in its version 4.0, was showcased on TI’s booth at CTIA.

"We see strong growth potential for GPS-enabled handsets, particularly the high and mid-tier market segments. With GPS demand increasing due to location- based services and regulatory requirements, an affordable single-chip solution like TI’s NaviLink 5.0 device will help fuel GPS adoption in mid-tier handsets," added Patrick Connolly, Senior Analyst, IMS Research.

Built on TI’s single-chip technology, the NaviLink 5.0 solution has a footprint of 25mm2, delivering high performance in a small size at a an affordable cost, the bill of materials being under US5$.

The NaviLink 5.0 solution supports both assisted-GPS (A-GPS) and stand- alone modes of operation. It is also optimized to interface with TI’s OMAP(TM) and OMAP-Vox(TM) processors, which provide clear, crisp 3D images to further enrich the user experience. The GPS chip also seamlessly interfaces with TI’s 2.5G and 3G chipsets to deliver a complete solution for handset manufacturers. The NaviLink 5.0 solution is expected to be in high volume production in 4Q07.

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