Last week U.S. based, car tracking vendor Spireon launched a new product called Kahu that is offered to consumers exclusively from used car dealers.
A significant part of Spireon activity is offering Buy Here Pay Here (BHPH) car dealers their Goldstar GPS service that allows vendors to track vehicles and repossess them if credit is not paid.
Now the company wants to offer connected services to the end users (drivers). With Kahu, car dealers partner with Spireon for a one-time install of the GPS tracking device to use for their collateral and inventory management, and once the car is purchased the dealers can add-on the Kahu mobile app service for the car buyer, connecting them to the already-installed GPS tracking device. The GPS tracking solution cost is more than covered once the Kahu service add-on is sold.
In addition to a new revenue stream in selling Kahu as an add-on service, it allows car dealers to deliver a more modern car buying and owning experience for their customers.
“With over 2.5 million connected vehicles on the road today, Spireon offers the broadest open Connected Vehicle service available today,â€? said Shawn Hansen, Spireon’s Chief Marketing Officer. “Kahu is the first aftermarket connected vehicle service available exclusively from car dealers. The thousands of car dealers that use GoldStar GPS for collateral and lot management can easily add Kahu to increase profits, as well as help any car buyer connect their car to the Internet.â€?
For drivers Kahu provides:
– 24/7 Vehicle Location — The Kahu service is always-on, providing quick access to vehicle location through the mobile app so that you know where your car and family is at all times.
– Theft Recovery — Kahu helps immediately locate your vehicle in the event that it is stolen and can even alert local police authorities. With this feature the average recovery time of a stolen vehicle is 26 minutes.
– Smart Alerts — Kahu provides notifications for several driving features, including a geofencing feature, allowing users to enter a location, indicate a geographic boundary around it and then receive an alert if the car crosses that boundary. Alerts can also be set for specific speed limits or issues such as low battery.
– Insurance Discounts — Users can save up to 25% on insurance premiums that offer discounts for cars with theft recovery devices installed.