Ruckus Wireless Acquires Indoor Loc Provider YFind Technologies

Wi-Fi solutions vendor Ruckus Wireless today announced the acquisition of Singapore-based YFind Technologies, a supplier of indoor geolocation technologies and analytics founded in 2010.

The price of the acquisition was not disclosed by Ruckus Wireless. YFind had raised a SG$1.5 million (US$1.2 million) Series A round in June 2012, following a SG$750,000 ($610,000) government grant.

YFind uses the WiFi network of venues to position mobile devices indoor. According to them: “YFind Positioning System (YPS) is a solution that is low‐cost, easy to deploy across venues of all sizes and works on all mobile platforms including iOS, Android, Windows Phone, and Blackberry.“

The start-up company recently launched “The RetailHQ“, a dashboard that uses indoor location to offer footfall analytics for retail spaces. (read more).

When launching publicly the service YFind indicated it was already live with Singaporean test retailers such as Tangs, Perennial Malls and Dairy Farm Group.

The acquisition of YFind by Ruckus Wireless is another step in the consolidation of the indoor location technology market.

ThinkSmart Technologies (indoor analytics) was bought by Cisco in March 2012. One year later indoor location supplier WiFISLAM was acquired by Apple, then in May 2013 Enterprise WiFi network vendor Aruba acquired Meridian, a U.S. start-up that offers an app making platform for indoor geo-location.

Looking at Cisco’s, Aruba’s and Ruckus Wireless’ acquisitions it is clear that Wi-Fi enterprise vendors want to dominate the indoor geo-location space to offer additional services to their venue customers: location, analytics and more.

However it does not mean Wi-Fi will continue to be the mainstream technology for indoor location forever. Battery powered Bluetooth 4.0 beacons offer a cheaper alternative. One vendor of these systems recently shared with us that the cost of adding a single additional access point from companies such as Cisco or Aruba is similar to his own price for a complete indoor location system for the whole venue with Bluetooth beacons.

See below a demonstration of YFind technology in a shooping mall in Singapore

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