Point Inside Partner with Target for In-Store Navigation with App

In-store engagement solution vendor Point Inside and U.S. based big box retailer Target today announced that several new in-store navigation features are now live in the Target app (iOS and Android), a new version that was released on November 12.

New features include:

– Interactive maps overlay item locations as a pin on the store map, making it easier for guests to find products as they shop.

– Shopping lists provide a product’s aisle location when a guest is in store and link directly to the new, interactive maps.

– Type-ahead, auto-complete functionality allows guests to quickly add items to their shopping lists

– Interactive Black Friday maps will provide store layouts and doorbuster locations for Target’s Black Friday sale.

Point Inside is delivering its services to Target via its SaaS platform, StoreMode.

The company, which already worked with U.S. retailer Meijer and Lowe’s, forecasts that its platform “will be accessed by nearly 3 billion shopper interactions on more than 100 million devices through the mobile apps of Point Inside’s top retail partners by the end of 2014.“

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