Node rolls out Location based tourism experiences in the UK

UK-based Node, a developer of location-based media players, today announced partnerships with five leading tourism destination across United Kingdom. Node is currently running at the London Zoo, Stourhead Gardens (a UK National Trust landmark) and is expected to roll out to the Eden project (one of the most visited tourism attraction in the UK with 1.5 million visitors a year) as well as in two further unannounced London locations this summer.

More than a device

Node provides a comprehensive solution for tourism destinations looking to offer a location-based multimedia device to its visitors. The Node Explorer is a Linux-based, ruggedized, Wi-Fi and GPS-enabled multimedia player.

This device synchronizes with a web-based server that stores all the content relevant to the site and manages customer data. Administrators of the solution manage all contents of the location-based experience through a web interface. Video, audio and images, maps, location triggers and the building of interactive menus are all uploaded and defined through a standard web browser.

Catherine Halcrow, Head of Interpretation at the Zoological Society of London, explained why they chose Node: "After assessing all the handheld media platforms on the market, ZSL decided to partner with Node as it stood out in the following areas, all key to our needs – robustness and ease of use of the Explorers for the outdoor environment, the speed at which our own teams could update the experience and the Node team’s commitment to producing original and high-quality content and their commitment to making the partnership work. Most of all we felt we had a shared vision in making an engaging experience for the Zoo’s visitors."

Node recently received an award from the U.S. National Association of Television Program Executives’ (NATPE) as part of the NATPE Mobile++ Top 12 Awards. Node is managed and owned by its founding management team and its institutional investor, London-based Active Private Equity.

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