Digital map provider NAVTEQ today announced the acquisition of PixelActive, a 16 people company created in 2003 in Carlsbad, California and specializing in 3D urban modelling. Its flagship product, Cityscape, allows for the fast development of 3D city models. Terms of the transaction were not disclosed.
Cityscape has been utilized by NAVTEQ in the development of product offerings such as 3D Junction Objects and 3D City Models.
“The acquisition of PixelActive is aimed at expanding NAVTEQ’s ability to efficiently build products in a 3D environment,” said NAVTEQ. “Steve Rotenberg and Michael Kelley, the founders of PixelActive, will stay with the company and continue their roles in the R&D organization supporting these efforts.”
"Future developments in navigation and other location-enabled solutions will rely heavily on 3D mapping capabilities," added Cliff Fox, executive vice president, NAVTEQ Maps. "Putting this critical product architecture in place will provide a foundation for the rapid creation of 3D content and keep NAVTEQ on the forefront of the industry."
More: watch below a promotional clip demonstrating the functionalities of Cityscape: