Motorola Bought German LBS Start-up Aloqa

Motorola today announced that it has acquired Aloqa GmbH, a privately-held, VC funded developer of location-based software and technologies that are designed to enable the discovery of relevant web content by mobile smartphone users. Terms of the transaction were not disclosed.

Aloqa’s technologies and services utilize the user’s context (location, identity and social relationships) to proactively inform them of places, events, bargains and other opportunities. Aloqa’s application has a main deck which hosts customizable “channels” of location-based content (Pizza, LastFM, Eventful, Qype, Yelp, Wikipedia, etc).

Aloqa is available on various smartphone platforms and more than one million users have downloaded its software (the real use rate is unkown).

The company was created in Munich, Germany in 2007 as a spin-off of the Ludwig-Maximilian-University by Dr. Georg Treu and Johannes Martens. The service went live in November 2009.

In July 2009 Aloqa raised a first round of funding ($1.5 million) from venture capital firm Wellington Partners. Along with the funding Aloqa appointed Sanjeev Agrawal, former Global Head of Google Product Marketing and subsequently VP Products at TellMe Networks (acquired by Microsoft), as CEO (read here).

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