The automotive industry will see more than 370 million Smartphone apps integration software units (CarPlay, Google Projected Mode, MirrorLink, etc.) in-use by 2020, according to a forecast from IHS Automotive. This compares with 6.9 million units expected end of 2014.
In this forecast IHS also integrates third party or OEM solutions such as Aha by Harman or Ford SYNC AppLink.
Cars with Google Projected Mode software are expected to top 100 million units (cumulative integrations over the period) by 2020, up from just 86,000 units in 2014.
Cars with Apple CarPlay, with 105,000 units in 2014, will exceed 94 million units in 2020, a compound annual growth rate of 210 percent.
MirrorLink is expected to reach 54 million cumulative sales by the end of 2020. According to Egil Juliussen, the report’s co-author and research director at IHS Automotive: “The rational is that Apple and Google has such clout with apps developers that CarPlay-compatible apps and GMP-compatible apps will quickly appear–much faster than for MirrorLink or other approaches.“
IHS has factored in their MirrorLink numbers the fact that Microsoft will probably use MirrorLink-based approach for Windows 8 phones.
North America Leads the Pack
At a regional level, North America is expected to continue to lead the industry in automotive apps integration, with more than 115 million expected by 2020. This is due to the U.S. being the pioneer in deploying such systems and high Smartphone penetration and with extensive Smartphone apps usage.
Western Europe will remain in second place through 2019 and will have over 65 million apps integration enabled cars in use by 2020.
China will grow rapidly and will surpass Western Europe in 2020, with over 71 million apps integration enabled cars. As the apps integration technology and market matures, the growth will be driven by car sales, Smartphone penetration and apps availability.
OEM adoption and integration of apps in vehicles is expected by IHS to be led by General Motors, for whom embedded apps development for infotainment systems will continue to increase.
“GM also is using HTML5 as its apps platform, which is well-known by developers and predicted to continue as the standard for web apps and web content. This platform also creates a larger knowledge and competency base that the auto industry can leverage for growing a large auto apps portfolio,“ wrote IHS Automotive.