JVC Mobile Entertainment released today in the United States a range of multimedia in-car head units that integrates the MirrorLink technology that replicates smartphone content onto their screens.
JVC Receivers KW-NSX1, KW-NSX600, and KW-NSX700 are compatible with Samsung Galaxy S III and Galaxy Note II (via the free Samsung Drive Link App) and Symbian smartphones through the Car Mode Application (available at the Nokia Store for $29.95). The Nokia Car Mode application is available for Nokia Symbian Belle phones model 701, 700 and 603 and supported with the update: E7, N8, C6-01, C7, and X7.
Fourteen iPhone applications, including navigation apps (Motion-X GPS Drive), music streaming apps, text-to-speech apps, and driver assistance apps are also compatible with the KW-NSX1’s App Link mode (all iPhones excluding iPhone 5). But the system requires the optional JVC’s KS-U30 cable ($25).
The JVC KW-NSX1 receiver has a retail price of $600 through JVC online and independent Car Audio retailers.
This new product highlights the fragmentation of the mobile ecosystem when it comes to in-car app replication. Despite JVC’s willingness – and we can see they are doing their best here – only a few devices are supported per smartphone manufacturer.
A good example of that problem is Nokia. While the Finnish company is a strong supporter and the early developer of MirrorLink’s technology, their new Windows-based Lumia smartphones are not supporting it yet. Apple’s move from one proprietary 30-pin connector to a new 8-pin system (so-called Lightning) for its iPhone 5 is also creating a mess for its partners.