Geomagnetic indoor positioning vendor IndoorAtlas announced this week an agreement with Yahoo! Japan to deliver indoor positioning services within venues across Japan.
Yahoo! Japan is the leading internet portal in Japan and generates 63 billion page views per month. IndoorAtlas’ technology has the potential to reach a significant percentage of the 38 million inhabitants in the greater Tokyo metropolitan area alone.
By utilizing the magnetic sensor within a smartphone, IndoorAtlas’ software is able to detect anomalies in the Earth’s magnetic field to accurately pinpoint and track a person’s location indoors.
Janne Haverinen, the CEO of the company based out of Finland spoke to GPS Business News at the Mobile World Congress in Barcelona
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