Telenity, a provider of applications for communications networks, announced that India’s state-owned telecom giant, Bharat Sanchar Nigam Ltd. (BSNL) has successfully launched location-based services (LBS) on Telenity’s Canvas Location Enabling Server. BSNL has a market share of 45% in India with 75 million subscribers (March 2007 — Indian Telecom regulatory authority figures).
Four location-based services have been already launched in the East Zone of BSNL’s network:
– Friend Finder — alerts subscribers when one of their friends in their buddy list is in close proximity to their location.
– Location Based Advertisement – automatically broadcasts advertisement to subscribers within a defined geographical region via SMS messages.
– Location Based Chatting Service — enables subscribers to communicate and/or meet someone with same interests within the same vicinity.
– Real Time Fleet and Asset Management – enables enterprises to locate, monitor and manage their mobile assets and employees in a secure way using a simple Web browser.
“Location based services is the new genre of mobile services. This new service will attract new customers for BSNL and will also help in retaining existing customers. Proper marketing is required to attract the appropriate segment of customers. It will give BSNL an edge over its competitors in the country,” said Dr. Biswajit Paul, General Manager, BSNL East.