At a launch event today in Italy for the 2011 Audi A6, the German car maker is unveiling a new breed of connected navigation system that uses real-time traffic data from INRIX. The car will start shipping in the second quarter of 2011 in a number of European countries and the service will be part of an optional package that includes Bluetooth mobile phone connectivity. The service is expected to be available on the Audi A8 and Audi Q7 at a later stage.
“The combination of INRIX’s XD Traffic and Connected Services platform helps Audi become the first can manufacturer in the world to deliver a high quality and reliable connected navigation systems our customers can count on to always find the best route and avoid unforeseen delays along the way,” said Ulrich Beeskow, Head of Development for Connected Navigation, Audi AG.
For INRIX this is the first announcement of a European car OEM as well as the first implementation of its XD traffic technology. The service features the TPEG standard Over IP and also includes speedwaves, an INRIX technology that computes traffic speed on arterial roads with algorithms that bakes delays at stop signs, traffic lights and others that influence speed on these type of roads.
To learn more, listen to our podcast with INRIX CEO Bryan Mistele.