INRIX Hires Steve Banfield as CMO

Real-time traffic information provider INRIX has recruited a Chief Marketing Officer named Steve Banfield.

He is responsible for leading global marketing and product management efforts across the company’s key markets including its automotive, mobile, public sector, media and enterprise businesses.

Prior to INRIX, Steve. Banfield was the Senior Vice President and General Manager at domain name services company Rightside. Previously, he served as Chief Product Officer at Korrio where he expanded Korrio’s cloud platform for youth sports organizations leading product design and development efforts across the platform’s club administrative and team social services.

Earlier in his career, Banfield held several leadership positions in product and content development, delivery and marketing at Screenlife Games (a Paramount Pictures Division), Sony, RealNetworks and Microsoft.

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