GfK Forecasts 6.9M PND Sales in Europe in 2015 (6% Down)

According to market research firm GfK, sales volume of the global PND market fell by 21 percent to 22 million units in 2014 while sales value fell by 19 percent to €2.7 billion.

However, “the overall market in Western Europe appears significantly better in contrast,“ explained GFK. “Sales volume decreased by only 8 percent to 7.3 million units and sales value by only 6 percent to €1.3 billion. Thus, the average price level rose in the markets.

The same European trend is expected in 2015: GfK forecast amounts to 6.9 million units sold (6 percent decrease) and €984 million in sales value (5 percent decrease).

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