EXPO World Fair has just launched in the Turkish city of Antalya with over 8 million people expected to visit until October. For the first time ever The World Fair is also using microlocation technology based on Bluetooth beacons.
The EXPO 2016 app offers step-by-step navigation through 1.2 million sq meters of venues and comes with accessibility features for visually impaired.
The app helps the EXPO 2016 organizers with built-in analytics to let them see in real-time how many people are gathering and where. It’s crucial for safety and understanding which events are the most successful.