Canadian multi-brand media and marketing company Reader’s Digest partnered with Vivity Labs, a developer of lifestyle gaming experiences to launch Arookoo App, a location-based mobile game for the iPhone.
Arookoo is a trans-media platform combining an iPhone App, a companion website and a Facebook game. It aims to transform walking into a fun game in order to increase people daily exercise.
The application offers a wide variety of fun walking challenges, GPS-based scavenger hunts, team challenges with friends, calorie and distance tracking.
Arookoo is a free application, but detailed health tracking features such as calories burned, distance walked and more are available by upgrading for $2.99. Support for additional handsets such as Android will be available in the future.