By 2017, 80% of plug-in electric vehicles will come with advanced telematics systems installed, according to a recent study from cleantech market intelligence firm Pike Research.
Pike Research differentiates advanced telematics systems – that offer services such as live traffic, weather, streaming content, and cloud computing-based applications – from basic systems offering simple data connections for emergency services, charging station locations, and remote diagnostics/vehicle monitoring.
“Early adopters of PEVs worldwide tend to be tech-savvy and more affluent than the average vehicle purchaser — a combination that will help grow interest in the more advanced connected vehicle telematics packages,” said senior analyst Dave Hurst.
“Additionally, many automobile manufacturers are recognizing that including connected vehicle telematics in the early years of PEV retailing helps consumers recognize the value of the vehicle. Indeed, it is notable that the first mass market PEVs (Nissan Leaf, Chevrolet Volt, and Toyota Prius Plug-in) all come with connected vehicle telematics for three years as part of their base purchase price.”
The global market for electric vehicle telematics will reach $1.4 billion annually by 2017, the cleantech market intelligence firm forecasts.