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MARKET DATA

Market Data

74% of U.S. Smartphone Owners use LBS

74% of U.S. Smartphone Owners use LBS
A new report from the Pew Internet & American Life Project finds that 74% of smartphone owners use their phone to get real-time location-based information (directions, recommendations or other information related to their location), and 18% use a geosocial service to “check in” to certain...

Location-Aware Ads to Make 28.3% of Mobile Ad Spend in 2016

Location-Aware Ads to Make 28.3% of Mobile Ad Spend in 2016
Swedish market analyst firm Berg Insight today reported that the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from €192 million in 2011 at a compound annual growth rate (CAGR) of 91 percent to €4.9 billion in 2016. This will then...

ABI: Connected Car Shipments to Exceed 39m by 2016

ABI: Connected Car Shipments to Exceed 39m by 2016
OEM connected car system shipments are expected to grow from 8.22 million in 2012 to 39.5 million in 2016, according to a new report from ABI Research. “Clearly the automotive industry has moved on from looking at telematics and connected car solutions as a nice premium add-on option to seeing...

Smartphone Market Up 42.5% in 1Q 2012

Smartphone Market Up 42.5% in 1Q 2012
A new report from market research firm IDC indicates that the worldwide smartphone market grew 42.5% year over year in the first quarter of 2012, vendors having shipped 144.9 million smartphones compared to 101.7 million units in same quarter the previous year. During the same quarter IDC estimated...

PND Market Decline Continues

PND Market Decline Continues
Based on yesterday’s TomTom financial earnings, it appears the market size in Europe for Personal Navigation Devices (PNDs) was 2.0 million units compared to 2.4 million devices in the same quarter of last year, a 17 percent decrease. TomTom mentioned the deteriorating economic climate in Southern...
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